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Amazon has rolled out new features in its Brand Analytics tool, designed to help sellers better understand their market and improve their strategies. These updates provide more detailed insights into customer behavior, competitor performance, and product trends. In this article, we'll explore what these new features are and how they can benefit your business.
From tracking customer searches to analyzing product performance, these tools offer valuable data to help you make informed decisions. Read on to learn more about the latest additions to Amazon Brand Analytics and how they can help you succeed on the platform.
Amazon Brand Analytics is a tool for Amazon Brand Registry members that provides business intelligence through reports that aggregate customer search and purchase data. Brands can use this data to make strategic decisions to optimize their products and advertising.
You may interested in Amazon Brand Analytics (ABA) Search Terms Tool by SellerSprite: Opportunity Finder
Amazon Brand Analytics - a tool that brand sellers cannot miss
Brand Analytics is one of the functions provided by Amazon for registered brand sellers. It provides valuable analysis reports to help brand sellers make wise decisions about products and marketing.
It should be noted that this feature is only available to sellers who have a brand registry on Amazon.
This function is very useful for sellers, allowing you to better understand your target audience, make better decisions, and get more sales and profits.
Click “Reports” in the Seller Central to get the “Brand Analytics”.
It mainly provides the following three data reports:
You can enter keywords or ASIN in this report for searching, and filter by departments. The time range of this report can be selected from daily, weekly, monthly and quarterly.
The following is a detailed explanation of the terms used in this report:
Since the highest clicks do not necessarily bring to the highest conversion, the product with the highest search frequency may differ from the product with the highest conversion share.
This report mainly provides relevant data for “Customers who bought this item also bought these items”, allowing sellers to better develop bundling strategies.
This report provides detailed data for “Compare with similar items” and “What items do customers buy after viewing this item?”.
With this data, you can view and analyze competitors’ products and understand why consumers choose their products over yours. If the alternative purchase is your other products, then you can also learn which products are more popular with consumers.
Brand Analytics report also provides two buttons, including:
Amazon Brand Analytics offers several benefits for sellers looking to improve their business strategies. Here are some key advantages:
By leveraging these insights, you can make more informed decisions and grow your Amazon business more effectively.
Amazon Brand Analytics offers six types of analytical reports (or dashboards), including:
Check out our tool Opportunity Finders - ABA Search Terms.
In conclusion, the new features in Amazon Brand Analytics offer valuable tools to help sellers understand customer behavior, track competitor performance, and spot market trends.
These updates make it easier to make informed decisions and improve your business strategies. To get the most out of these features, consider using additional resources like SellerSprite.
SellerSprite provides comprehensive insights and tools to further enhance your Amazon selling experience. By staying informed and utilizing these new analytics features, you can better position your business for success on Amazon.
Brand Analytics in Amazon is a tool that provides sellers with detailed insights into customer behavior, product performance, and market trends. It helps brand owners understand what customers are searching for, and buying, and how their products compare to competitors. This data enables sellers to make informed decisions to improve their sales and marketing strategies.
The Amazon Brand Analytics Demographics Report provides brand owners with valuable information about their customers, such as age, gender, income, and education level. This helps sellers understand who their customers are and tailor their marketing efforts to better meet their needs. By analyzing this data, brands can create more targeted and effective marketing campaigns.
Yes, Amazon offers a range of analytics tools for sellers, including Brand Analytics, Amazon Advertising Reports, and Seller Central Performance Metrics. These tools provide insights into customer behavior, product performance, and advertising effectiveness. By using these analytics, sellers can make data-driven decisions to optimize their business strategies.
Amazon Brand Analytics is used for Amazon product analysis. This tool helps sellers understand customer search behavior, track product performance, and analyze market trends. With this information, sellers can make informed decisions to improve their product listings and marketing strategies.
Amazon product analysis involves examining data related to product performance, customer behavior, and market trends on the Amazon platform. This process helps sellers understand how their products are performing, identify areas for improvement, and make data-driven decisions to enhance their sales and marketing efforts. Tools like Amazon Brand Analytics provide the necessary insights for effective product analysis.
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