How to Use Amazon Realtime Bid Tracker for Smarter PPC Strategy

2025-09-04| Help Center|views(23)|Comments(0)

Ask any Amazon seller what drains the most energy and budget, and the answer is usually the same: ads.
Advertising can make or break your launch, but it often feels like a guessing game:
  • "What's the right bid for this keyword?"
  • "If I bid too low, I'll get no impressions. If I bid too high, I'll burn cash."
  • "How much are my top competitors actually spending and on which keywords?"
Until now, these questions had no clear answer. With SellerSprite's Realtime Bid Tracker, you can finally move from guessing to data-driven bidding.

 

 

What Is the Realtime Bid Tracker?

This new feature pulls live Suggested Bids directly from Amazon's official API. With just a few clicks, you can:
  • Check suggested bids for any keyword on any ASIN (not just your own).
  • See suggested bids across Sponsored Products (SP) and Sponsored Brands (SB).
  • Compare bids across match types (Exact, Phrase, Broad).
Unlike the Amazon Ads Console, you are not limited to your own listings. You can see competitor bid data with the same accuracy as Amazon's backend.

 

 

Why Does It Matter?

Amazon's ad console only shows recommendations for your own products, which makes competitive analysis difficult. Realtime Bid Tracker opens a new way of working:
 
1. Uncover Competitor Ad Strategies
Enter a competitor's ASIN and pull up Amazon's recommended keywords for that product (up to 200 at once).
These are the terms where your competitor is most likely investing ad budget, giving you clear insight into their ad priorities and cost structure.

 

 

2. Batch-Check Keyword Costs
Paste up to 200 keywords and instantly see all bid data in one clean table.
Instead of checking manually in Amazon Ads Console, you can filter, export, and analyze CPC benchmarks at scale. This makes it easy to cut overpriced keywords and focus budget on profitable terms.

 

 

 

Example: Launching a Coffee Travel Mug

Let's say you're launching a stainless steel coffee travel mug.
 
Step 1: Analyze the market
Check two top competitor ASINs. Within seconds you will see keywords like "insulated coffee mug" or "stainless steel travel cup", plus their suggested bids. You now know the approximate costs for the most competitive terms in your niche.

 

 

Step 2: Prioritize your keyword list
Add your long-tail keywords such as "coffee mug for car" or "reusable coffee cups with lids". The tool may reveal that some cost only $0.37 per click but still bring valuable traffic.
By starting with affordable long tails and scaling into expensive core terms later, you build visibility without wasting budget.

 

 

 

Why This Tool Helps (But Doesn't Replace Strategy)

A strong Amazon PPC strategy involves much more than bids. Listing optimization, product quality, and conversion rates are equally important.
What the Realtime Bid Tracker does is remove the manual, repetitive, time-consuming busywork, so you spend less time pulling outdated reports and more time thinking about your strategy.
With real-time bid data, every minute saved becomes a minute spent on smarter decisions.

 

 

FAQ: What You Should Know About Suggested Bids

Q: Is the Suggested Bid my actual CPC?
A: Not exactly. It's a guideline from Amazon. Actual CPC depends on auction dynamics, ad quality, and conversion rates. But Suggested Bid is a reliable market benchmark.
Q: Does Suggested Bid change based on my product?
A: No. It reflects the overall competition for that keyword, not your individual listing. A strong product might lower your actual CPC, but it won't change the Suggested Bid itself.
Q: Why does it fluctuate so much?
A: Because competition is dynamic. Prime Day, seasonal peaks, or even daily demand cycles can push bids up or down. That's why refreshing data before a big campaign is so important.

 

 

Final Thoughts

Amazon PPC is already complex. You should not have to guess when it comes to bids. SellerSprite's Realtime Bid Tracker gives you the visibility to plan campaigns, control costs, and outmaneuver competitors.
 
👉 Start Bidding Smart Now

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