Title density refers to the number of products whose titles contain this keyword among the products on the first page of Amazon search results for this keyword search.
Take the keyword pencil case as an example. Its title density is 41, which means that on the first page of Amazon search results for this keyword, a total of 41 products use pencil case in their titles.
Generally speaking, title density represents the accuracy of a keyword. The higher the title density, the more products use this word on title, which means that this word is the core keyword of the product, and the keyword weight is higher.
For example, comparing the title density of the keyword pencil bag and pencil pouch, it is obvious that the keyword pencil box is more relevant to the pencil box product, and its title density is also higher. You can see this from the above picture as well.
Therefore, when selecting keywords in Listing, you can give priority to keywords with higher title density, which will bring more accurate traffic. You can sort the queried key words in descending order according to the title density value to find keywords with higher title density.
But on the other hand, the higher the title density, the more products that use this keyword on title, which means the keyword competition is higher. We also need to combine other indicators to further refine keywords with higher cost performance. For example, if the title density is not much different, you can give priority to keywords with a higher supply-demand ratio as the main keywords. Supply and demand ratio = search volume (demand) / number of products (supply). In similar markets, the higher the supply and demand ratio, the stronger the market demand and the smaller the competition.
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