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The product category of the SellerSprite refers to the product Listing category, which is the category tree in the upper left corner of the Listing page.
The picture below shows the US marketplace. The product primary category is Cell Phones & Accessories.
The problems of using Listing categories are more prominent in the UK/France/Italy/Spain sites, because the primary categories displayed at the front desk of these sites often have no industry.
The picture below shows the British site. All the primary category is Accessories.
The problem is: One secondary category is keyboards and mice, and one is travel accessories.
Extended reading:
Amazon has three categories:
1. Category of goods on shelves
This is the category selected by the seller when the product is on the platform (see picture below).
In the product introduction and Best Seller category on the Listing detailed page, 2-4 categories and subcategories will also appear.
2. Amazon BSR category
Best Sellers Rank of the product:
The category that enters the Best Seller Rank is also category of goods on shelves.
3. Marketing category (Search category)
It mainly shows in the keyword search box on Amazon. For example, a drop-down menu on the left side will be added to the menu of member day: Prime Products
The marketing categories are also shown in the hidden menu on the left side of the Amazon Logo at the top.
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