Realtime Bid Tracker for Amazon Ads | SellerSprite Guide

2025-09-02| Help Center|views(68)|Comments(0)

What Is Realtime Bid Tracker?

The Realtime Bid Tracker feature pulls data directly from Amazon’s official API. It shows you Suggested Bids across:
  • Ad types: Sponsored Products (SP) / Sponsored Brands (SB)
  • Match types: Exact / Phrase / Broad
  • Bid strategies: different targeting options
All data is instantly synced with Amazon Ads Console, ensuring your ad decisions are always based on the latest, most accurate numbers.

 

 

How to Use It

Step 1: Create a New Task

Click "Create New Task" and enter the ASIN you want to analyze. Choose between:
  • Amazon Suggested Keywords – up to 200 ad keywords recommended by Amazon Ads for that ASIN.
  • Custom Keywords – paste up to 200 keywords (one per line) to check Suggested Bids for your own list.

     

 

Step 2: View Results

Once the task is created, click the "View" button.

 

 

By default, results show Suggested Bids for SP ads. You can switch to view SB bids at any time.

 

 

Step 3: Re-Query for Comparison

CPC can vary by time of day. Click "Rerun" to run the same task again and compare bids across different time slots. This helps you build time-based bidding strategies.

 

 

 

 

Why Use It?

Analyze Amazon-Recommended Keywords — See Competitors’ Ad Focus & Bid Levels

What it does
Pull Amazon’s own recommended ad keywords and their Suggested Bids for any ASIN. This gives you a direct view of which keywords Amazon’s ad system considers most relevant for that product and what advertisers are currently paying for exposure on those terms.
 
Why this matters (vs. Seller Central)
  • Seller Central only shows recommended keywords for listings in your account.
  • This tool removes that restriction: enter any ASIN (top sellers or new competitors) and get its official recommended keyword set and bid ranges. The result: a full, data-backed picture of competitor ad strategy you can act on.
 
How sellers use it
1. Unpack competitor ad strategy
Identify the exact terms competitors are likely funding with ad budget (this is the paid-ad view, not the organic reverse-ASIN list).
2. Assess category competitiveness
Map the core keyword pool and bid levels for a niche to estimate the ad cost of entry.
3. Find missed, high-value keywords
Surface relevant terms Amazon associates with the product that you may have overlooked.

 

 

Query Your Own Keyword List — Precise Bidding & Cost Control

What it does
Check real-time Suggested Bids for a custom list of keywords (up to 200 keywords in one batch). Results are returned in a clean table and can be exported for sorting and deeper analysis.
 
Why this is better than Seller Central
Seller Central is limited and manual when checking multiple keywords. This feature provides bulk querying and one-click export so you can analyze many keywords quickly and efficiently.
 
When to use it
1. Optimize live campaigns
If a keyword shows high CPC, low impressions, or poor ACOS, fetch the current Suggested Bid to guide bid changes.
2. Set launch bids for new products/campaigns
Use Suggested Bids as a data-driven starting point to avoid wasting budget.
3. Cost-screen large keyword sets
Evaluate thousands of discovered keywords by cost, and filter out high-cost, low-return terms.

 

 

How to Interpret Suggested Bid

Suggested Bid is more than just a number. It reflects competition.
  • High Suggested Bid = strong buyer intent + heavy competition.
  • Low Suggested Bid = lighter competition or lower buyer intent (long-tail terms).
 
Profitability Check Formula
You can quickly estimate whether a keyword is profitable:
Estimated ACOS ≈ Suggested Bid / (Average Order Value × Conversion Rate)
If ACOS looks unsustainable, avoid bidding aggressively on that term.
 
Strategic Tips
  • Keyword Selection: If bids are too high, explore alternative terms with lower competition.
  • Budget Allocation: Prioritize high-value keywords with manageable bids instead of spreading budget thin.

     

 

FAQ

Q: Is Suggested Bid the same as my actual CPC?
A: No. Suggested Bid is a reference. Actual CPC depends on auction dynamics, ad quality, and competition. Often, your actual CPC will be lower.
Q: Does Suggested Bid depend on my listing’s performance?
A: Not directly. Suggested Bid reflects overall market competition for that keyword, not your product’s ranking or relevance.
Q: Why does my query take some time?
A: Each query calls Amazon’s API in real time. High traffic may cause queue delays. Please be patient.
Q: Why do Suggested Bids change often?
A: Because the market changes:
  • Number of advertisers bidding
  • Seasonal events (Prime Day, holidays, sales)
  • Shifts in competition
We recommend checking bids at different times to track trends.

 

 

With Realtime Bid Tracker, you get unrestricted, data-driven insights into both your own listings and competitors’. Use it to make smarter bidding decisions, optimize ad spend, and stay ahead in the Amazon ad game.
 
👉 Try Realtime Bid Tracker Now

User Comments

Avatar
  • Add photo
log-in
All Comments(0) / My Comments
Hottest / Latest

Content is loading. Please wait