Introduction
Imagine that you are going to buy something on Amazon, but faced with a vast array of similar products, how can you make the final choice? This is exactly where product reviews come into play. Almost all product reviews, whether positive or negative, directly or indirectly influence a buyer's purchase decision-making because most buyers tend to refer to real buyer reviews and ratings of the same or similar products before purchasing. Therefore, how to get more product reviews has been a great challenge for many Amazon sellers all the time. If you are also confused with this issue, then just follow this blog to explore how you can gain more reviews for your products to make them seem more reliable and win you more customers.
Use Amazon's "Request a Review" Button
Amazon's "Request a Review" button is a feature within Seller Central that allows sellers to manually request reviews for each order. You can use this button within 4 and 30 days after a purchase is made. This tool significantly boosts the likelihood of receiving reviews by providing a direct and compliant way to remind customers to leave feedback.
To access this feature, you can click on the "Orders" tab from the main menu and then navigate to the "Manage Orders" page. Here, if a product is eligible for a review request, you will see a "Request Review" button. This eligibility depends on a specified number of days having passed since the product was shipped, ensuring customers have had enough time to receive and use your product. However, if a product is returned before this period elapses, it becomes ineligible for a review request.
By leveraging this feature, you can potentially see a notable increase in the number of reviews, which can enhance your product visibility and credibility on Amazon.
Enroll Your Product in the Amazon Vine Program
The Amazon Vine Program is available to sellers with Amazon brand-registered products that have fewer than 30 reviews. This program allows sellers to submit up to 30 units of inventory, which are then distributed to Vine reviewers vetted by Amazon, who receive the products for free, test them, and provide a honest feedback in return. This helps newly registered products gain reviews quickly, enhancing their market presence and customer trust.
One thing to note is that an enrollment fee exists for the Vine Program, which varies based on the number of units you enrolled. You need to pay for a set number of reviews (up to 30 for each ASIN) and a fee based on the number of reviews requested.
Units Enrolled | Vine Enrollment Fee |
1-2 | $0 |
3-10 | $75 |
11-30 | $200 |
Build An Email Contact List
Trying your best to connect with your customers will increase your likelihood of getting more reviews. Since customers buying through Amazon are technically Amazon's customers, you need to build your brand outside of Amazon. To achieve this, you can build an email list to contact your customers. Social media platforms offer a way to gather email subscribers by engaging with your audience and offering incentives for sign-ups. Another method is to create a blog where visitors can subscribe for updates. Once you have developed a mailing list, you can reach out to those who have purchased from you and request reviews.
By establishing a direct line of communication with your customers, you can build a loyal customer base and increase the number of reviews on your Amazon listings. This approach helps to foster a relationship with your customers, encouraging them to provide valuable feedback and reviews for your products.
Provide Exceptional Customer Service
One of the most effective ways to garner positive reviews on Amazon is to provide exceptional customer service. This not only enhances the overall shopping experience for your customers but also encourages them to leave favorable feedback. Here are key strategies to achieve this:
- Timely and Accurate Responses: Ensure that any inquiries or issues are addressed promptly. Responding quickly to customer questions or concerns shows that you value their business and are committed to providing support. Use Amazon's messaging system to communicate effectively, but also consider other channels like social media or your website's contact form to offer additional support options.
- Follow-Up Communication: After a purchase, follow up with your customers to confirm their satisfaction with the product. This can be done through personalized thank-you emails, providing order updates, and ensuring the product meets their expectations. This proactive approach can help identify and resolve any potential issues before they lead to negative reviews.
- Resolve Issues Quickly and Fairly: When problems arise, handle them swiftly and fairly. Whether it's a defective product, a shipment delay, or any other issue, make it right for the customer. Offering refunds, replacements, or compensations can turn a potentially negative experience into a positive one, encouraging the customer to leave a positive review based on your excellent service recovery.
- Exceed Expectations: Go the extra mile to delight your customers. Include personalized thank-you notes in your shipments, offer surprise discounts on future purchases, or provide free samples of other products. These small gestures can make a big impact on customer satisfaction and increase the likelihood of receiving positive reviews.
Don't Do These Things!
Amazon takes its product reviews quite seriously. If you engage in review manipulation, then your account might be suspended. Here are some essential rules regarding Amazon product reviews that you must always keep in mind:
- No Incentivizing Reviews: Prior to 2016, sellers could offer products at a discounted price or even for free in exchange for a review. This strategy was widely used to quickly accumulate reviews and increase popularity. However, Amazon found that this practice often led to artificially inflated reviews. Consequently, Amazon banned incentivized reviews in 2016. Therefore, do not offer any back-end discounts or incentives for positive reviews which can lead to your account suspension.
- No Cherry-Picking Reviews: Amazon also prohibits "cherry-picking" reviews. Sellers are not allowed to selectively ask for reviews from customers who have had a positive experience while ignoring those with neutral or negative experiences. This rule ensures that reviews reflect a broad range of customer experiences.
- No Buying Reviews: Buying reviews, whether real or fake, is strictly forbidden on Amazon. If Amazon detects that a seller has used a service to purchase reviews, their account will be suspended. The only permissible way to obtain reviews through payment is by participating in Amazon's Vine Program, which allows sellers to provide free products to Amazon's selected reviewers in exchange for their honest feedback. So, you should avoid using any third-party services that promise to provide reviews.
By adhering to these guidelines, sellers can build a trustworthy reputation on Amazon and avoid the risks associated with review manipulation. Following Amazon's rules ensures a fair and reliable review system, benefiting both sellers and consumers.
Conclusion
Whatever method you choose to get product reviews, be sure to do so in accordance with Amazon's rules and avoid risking a ban on your account. We hope this guide will do you a favor in driving more reviews and wish you a happy selling journey on Amazon!
User Comments