Product Bullet Points The product bullet points are one of the essential elements of a product detail page. They play a crucial role by highlighting the main features and benefits that you want buyers to know about your products. These points help customers quickly determine whether the product meets their needs.
What to Avoid: Be sure to avoid the following. Bullet points containing any of these will be removed or updated:
Special characters , e.g., ™, ®, €, …, †, ‡, o, ¢, £, ¥, ©, ±, ~, â
Example : ¥¥ Cotton Fabric ¥¥: Made from 100% cotton for softness and breathability
Emojis , e.g., ☺, ☹, ✅, ❌
Example : ✅ Cotton Fabric: Made from 100% cotton for softness and breathability ✅
ASIN numbers or phrases such as "NA," "Not Applicable," "TBD," "N/A," etc.
Example : Material: NA
Prohibited phrases , such as eco-friendly, antimicrobial, bamboo-based, soy-made, etc.
Guarantee or refund language , such as "full refund" or "money-back guarantee"
Example : If you’re not satisfied, we offer a full refund
Company info, website links, or contact information
Repeating bullet points , each point must provide unique product information
Example : Cotton Fabric: Made from 100% cotton for softness and breathability; Loose Fit: Allows for easy movement and comfort
Amazon’s Detailed Bullet Point Writing Guide High-Quality Bullet Points Writing Tips :
Start each bullet with a capital letter
Use short sentence fragments without punctuation at the end
Example: Long Sleeve: Long sleeves add style and coverage
Separate key phrases with semicolons
Example: Machine Washable: Durable construction; easy to clean
Each bullet should be between 10 and 255 characters
Write numbers 1-9 in word form, except for product measurements, model numbers, etc.
Example: Long Battery Life: Lasts for twenty-four hours on a single charge
Include a heading before each bullet point followed by a colon
Example: Machine Washable: Made for easy care and durability
Use spaces between numbers and units
Example: ...60 milliliters
Avoid overuse of keywords ; write clearly and naturally
Example: Machine Washable: Durable for long-term use; easy to clean
Highlight product features and benefits rather than brand promotions
Example: Limited-time offer: Buy now and get 50% off
Ensure consistency across variants
Do not reference products that are not included with the ASIN
Five Bullet Point Writing Formula Each bullet should follow this structure:
Example :
The Anker Advantage : Join the 50 million+ powered by our leading technology.
Big Expansion : Transform your computer’s USB port into four with this USB hub (does not support charging).
SuperSpeed Data : Sync data at speeds up to 5Gbps—fast enough to transfer an HD movie in seconds.
Desktop or Laptop Setups : Adjust your workstation with a 2 ft cable; use the included tie for comfort.
What You Get : Anker Ultra Slim 4-Port USB 3.0 Hub, welcome guide, our worry-free 18-month warranty, and customer service.
Each of these points builds customer confidence, addresses concerns, and highlights core product benefits.